A new chapter in men’s luxury eyewear begins
In high-end, luxury eyewear, Linda Farrow has long been synonymous with understated luxury and sophistication. Known for its high quality craftsmanship and bold designs, the brand has taken a fresh step in a new direction: a capsule collection, created for the contemporary man. Meet Linda Farrow Black Series, a reimagination of masculinity in the eyewear space.
Black Series is a major change. While Linda Farrow has a men’s collection, their main business is women’s luxury eyewear. Linda Farrow Black Series is a bold move, with a new target audience. The goal? Challenge the market’s perception of the brand by speaking directly to the modern man.
The capsule’s aesthetic is understated-yet-cool, a deliberate choice that mirrors the ethos of its audience: the modern man, who is culturally fluent, at home across multiple geographies, understands quality, appreciates craftsmanship, and always seeks authenticity in their choices.
The new capsule draws its inspiration from Linda Farrow's Creative Director and CEO. Simon Jablon leads the family business with a clear vision for its future, and the knowledge that luxury and masculinity are inextricably linked. With Black Series, heritage meets innovation; think classic sensibilities with a contemporary twist.
With the collection’s meticulous attention to detail —like precision-engineered frames, and top quality components— Black Series translates the luxury product Linda Farrow is known for into a masculine design language: clean lines, robust forms, and an elegant, yet understated color palette.
A Black Series pair has the potential to be both a statement piece, and a wardrobe staple, with versatile, stand out designs that will complement any look. This adaptability is key for men who are comfortable in a range of settings and locations —and therefore need functionality and style when it comes to eyewear.
Black Series is more than a new product line. It is an announcement of progression, and of inclusivity. With it, Linda Farrow is declaring that luxury is not limited to a single gender or style. True luxury embraces diverse expressions and tastes.
It is a collection that brings strength, character, and timelessness to life.
It is a symbol of a man who knows his worth, understands his style, and chooses to make a statement with every accessory he owns.
It is Linda Farrow’s homage to the modern man.
